How Booking Works
Eight steps from your first message to healed brows. No forms, no deposit before we have spoken, and no surprises about what anything costs.
Step oneCall, text or email me
Every booking starts with you reaching out. Tell me your name, your brow concern — sparse brows, an old faded tattoo, an uneven shape — and send a few clear, makeup-free photos of your brows in natural light.
I review your photos and tell you which services could work for you. You do not have to decide this alone.
Step twoYour phone or FaceTime consultation
We book a short consultation that fits your schedule, straight from my own cell. We talk through your brow history and any previous tattoo work, your ideal brow style and how you normally wear your makeup, and your health history, medications and skin type, to check that cosmetic tattooing is safe and suitable for you.
I explain the difference between each brow technique in plain language, not technical jargon. You can ask me anything: pain, healing time, colour choices, or what the finished shape will look like.
There is never any pressure to book. You get honest guidance, even if that means waiting or choosing a different treatment path.
Step threeChoose your service, and know your price
Every brow is different, so we pick your service together on the call — based on your brows, your skin and your past history. Here is what each one costs before any travel is added.
A manual technique creating hair-like strokes for a natural look.
Machine-shaded brows with a soft, gradient effect for longer-lasting results.
A hybrid of microblading and powder shading for both crisp strokes and diffused color.
Refines the shape and tone of previous or faded permanent makeup.
Not sure which one? That is what the consultation is for. All prices are in CAD$ and are subjective to change.
Step fourMobile, or at the studio
You choose where your appointment happens. The service, the products and the process are identical either way — only the setting changes.
- Mobile — I come to you. A private space we arrange on our call and confirm before you pay anything. I bring the bed, the lighting, my pigments and disposable tools.
- At the studio. A partnered salon or spa studio in Calgary, on one of my scheduled pop-up days, if you would rather come to me.
For a mobile appointment I need a clean, well-lit area with a sturdy bed or reclined chair and access to an outlet for my lighting. If the space is not ideal I will say so, and guide you to a studio pop-up date instead.
Step fiveSecure your date with a deposit
Once we have confirmed your service and your location, your appointment is reserved with a $150 non-refundable booking deposit, sent by e-transfer. It goes toward your total on the day. No dates are held without a deposit.
There is a mobile surcharge for on-location appointments: $150 within Calgary city limits, and $250 for locations outside Calgary. I confirm which one applies — and your full price, travel included — before you pay anything.
Step sixPrep your skin
I send a clear pre-care guide so your skin is ready for pigment. You will know exactly what to avoid in the days leading up to your visit, and how to have the room ready if I am coming to you.
Step sevenYour appointment
On the day, I map, measure and draw your brows first. We approve the shape together in natural lighting before any pigment touches your skin.
Your appointment is never rushed. I keep enough time for consultation, mapping, numbing and the cosmetic tattoo itself, so you never feel hurried. This is a focused, one-on-one session where the only goal is getting your brows right.
Step eightAftercare and your touch-up
You leave with a written aftercare plan and ointment so you know how to protect your new brows as they heal.
Most clients return for a touch-up to perfect detail, adjust colour, or refine shape once the initial healing is complete. Touch-up timing and pricing vary by service; we review your options during your appointment.
Before you book
Booking policies
Clear expectations keep the process smooth for both of us.
Deposits
A $150 non-refundable deposit is required to book any brow appointment. This is applied to your total on the day of service.
Mobile surcharge
For on-location appointments: $150 within Calgary. $250 outside Calgary, based on distance and travel time.
Rescheduling
If you need to move your appointment, contact me as soon as possible. Your deposit can be moved to a new date with sufficient notice. Late changes may require a new deposit. Full policy details are shared during booking.
Eligibility
Some medical conditions, medications, and skin treatments are not compatible with cosmetic tattooing. If you are unsure, mention this when you reach out. I would rather have an honest conversation first than rush you into the wrong service.
If for any reason you are not a good candidate for brow tattooing, I will tell you clearly and suggest alternatives where possible.
What to send me before we talk
- Your full name and preferred pronouns
- How you heard about Brows by Cher (Instagram, a friend, Google, a salon pop-up)
- Whether you are looking for microblading, powder ombré, combination brows, correction, or you are not sure yet
- A quick note about your skin: normal, dry, oily, or combination
- Any brow tattooing or microblading you have had before, and roughly when
Photos are powerful. A clear, front-on photo plus each side profile helps me see your brow shape, hair growth and symmetry before we speak.
If you are camera-shy, that is fine. We can still start with a call and decide together what to send.
If you already have brow tattooing
Old, faded, or discoloured brow tattoos do not have to stay that way. If you are reaching out for correction, send:
- Close-up photos of your brows in natural light
- How old the tattoo is
- Whether any laser or removal work has been done
I assess whether colour correction, camouflage, or reshaping is possible for you, and explain what kind of result is realistic on your skin. In Calgary, many of my first clients are coming from previous work done elsewhere, so you can expect a clear, specific plan about what is achievable and what is not.
Who you are actually talking to
I am Cherice Pulfer, a licensed cosmetic tattoo specialist and the founder of Brows by Cher. I have personally had my own brows tattooed many times since 2007, so I know what it feels like to lie on the table, not just to hold the tool.
Every brow in my Calgary portfolio is shaped and mapped by me, then tattooed by my hand alone. You are never passed to a junior artist or a rotating team.
Step one is a text. Ready when you are, and honest answers either way.
Call or text 604-551-9054